“For over 20 years, we’ve provided relief so you can keep going. From the beginning in 1998 to today, the merging of science and innovation has driven DU’IT to become Australia’s No.1 Hand & Foot Moisturiser brand.*
The DU’IT Story
DU’IT is a family owned Australian skincare business founded in 1998 with over 20 years innovation and scientific expertise.
After the success of creating clinically proven formulas, founders Pynith and Zina (husband and wife) launched their first foot care product DU’IT Foot & Heel Balm.
As the company grew, so too did DU’ITs skincare reputation and DU’IT was able to expand into the pharmacy channel, delivering credible, clinically proven products with a high percentage of active ingredients, that worked.
Early demand for Australian functional skincare with no parabens, petrolatum and irritants proved increasingly popular, and in 2008, the founders launched the market leader in hand repair treatment, DU’IT Tough Hands Intensive hand cream.
By 2010, DU’IT was able to expand into grocery (Coles & Woolworths) channels thereby giving greater accessibility to all.
In 2016, the Tough Hands hand cream line extension began and Tough Hands for Her anti-aging and brightening hand cream was launched.
Soon the accreditations and awards began flowing and DU’IT quickly became the number 1 hand cream brand in Australian pharmacies and groceries*.
Since then, local and international demand has inspired DU’IT to increase its skincare range to 16 products. Focusing on dry skin solutions, DU’IT now provides skincare solutions from head to toe.
DU’IT skincare is the result of extensive research, advances in science and rigorous testing over many years.
It continues to hold dear the vision of delivering high quality products that work, using only the finest ingredients from naturally derived and renewable resources.
In 2021, DU’IT released its most innovative skincare product – Tough Shield Antimicrobial hand cream. A hand cream designed to kill 99.9% of germs, whilst moisturising and repairing dry, rough hands.
DU’IT skincare products are available in all leading pharmacies (Chemist Warehouse, Priceline and independent pharmacies) and grocery chains (Woolworths and Coles) within Australia.
DU’IT has a loyal following of not just everyday people, but also nurses, teachers, tradies, diabetics, and people with skin conditions such as Eczema.
Today DU’IT is the No.1 Hand & Foot Moisturiser Brand in pharmacy* and co-founders Pynith and Zina are still at the forefront of product development and market research.
They are still very much hands on, running the company with their children and a dedicated professional team committed to delivering new and innovative skincare products, reliable skincare information and unsurpassed quality to customers.